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Profitable Mental Health Trainings (1st Edition)
Introductory Module & Welcome
Course Preview (3:37)
Accessing Course (After Purchase)
Welcome Video & Instructions for Getting Started (2:41)
About the Lectures & Modules
Affiliate Links in the Course
Book your 1-on-1 consultation (deadline of 6 months after enrollment)
Creating your "Plan-of-Action"
Module 1- Embracing your Voice: Defining your Visions and Goals for Trainings
Lecture Handout- Modules 1 & 2
Examples from Emerging Trainings and Trainers (9:52)
David's Early Mental Health Trainings Story- Part 1 (17:26)
"My ‘Indiana Jones’ Life as an Entrepreneurial Therapist” by Bill O'Hanlon
David's Early Mental Health Trainings Story- Part 2 (10:25)
Knowing your "Why" for doing Mental Health Trainings (3:59)
How can Mental Health Trainings be like a "Money Tree?" (1:56)
Planting Your "Money Tree"- Interview with Chris Guillebeau
Finding your "Vision" for Mental Health Trainings (17:36)
Vision Exercise: Training Topic Decider (22:28)
Your 1st Trainings & Setting S.M.A.R.T. Goals (3:15)
Module 2- Dialing Into Your Audience
Differences in Trainings for Professionals vs the General Public (7:25)
Defining "Comp" (i.e., "Comparable") Lists (4:19)
Building Your "Comp" (i.e., "Comparable") Lists (7:59)
Mental Health CEs- Comp List Ideas
Other Professional CEs- Comp List Ideas
Deciding on "Training" vs "Treatment" (5:24)
Non-Professional Training- Comp List Ideas
Module 3- Monetizing Your Trainings: 6 Ways to Create Revenue
Lecture Handout- Module 3
Intro & Enrollment Fees (9:18)
2nd Income Source: Bulk Sales/Enrollment Bundles (9:39)
3rd Income Source: Selling Products/Services (6:23)
Getting Started with "Gumroad" (Digital Products)
4th Income Source: Training Sponsorship (16:00)
Clarifying the meaning of "Sponsor"- CoSponsorship with NBCC
Sponsorship Rate Sheet (Template)
5th Income Source: Affiliate Products/Services (7:02)
"What is Affiliate Marketing?"- Article for Therapists
6th Income Source: Advertising Your Core Practice (2:30)
"How to Get Your Book Written and Published"- Interview with Bill O'Hanlon
Question: "Deciding on Event Size? (5:03)
Question: "When to Cancel a Training?" (4:29)
Module 4- The 1-2-3 to Continuing Education
Lecture Handout- Modules 4 & 5
"Should I Skip This Module?"
Intro to Continuing Education (CE) Approvals (8:59)
CE Approvals for Non-Mental Health Professionals (2:20)
Counselor/Therapist Continuing Education Guide (United States)
Behavioral Health Continuing Education Approval Bodies (United States)
Non-US continuing education (Mental Health Professionals)
The CE Approval Process (7:58)
Step 1: Knowing what CE approvals you need (6:30)
Step 2: Deciding the simplest way to start (2:45)
Step 3: Making CE approvals work in your favor (7:31)
Getting CE Approval through a "Co-Sponsor" (3:48)
List of Co-Sponsoring Organizations to provide continuing education
NBCC Single Program Approval
Module 5- Business Structure, Legal Issues, and Liability
New or Existing Business Structures? (6:08)
Building a Website & Social Media "Real Estate" (4:46)
Website Builder & PayPal (5:08)
Free-To-Use Images
Using YouTube Videos in Trainings
Thoughts on copywritten material use
Liability Insurance
Question: "Do Multiple DBA Require Multiple Tax ID Numbers? (2:19)
Question: "Are CE Trainings or Trainings for the Public More Lucrative?" (2:59)
Module 6- Marketing Your Trainings
Lecture Handout- Modules 6 & 7
Marketing Intro & Emails (8:38)
**Special ConvertKit Set-Up Bonus
Lead Magnets for Email List Building (9:56)
Connecting with Social Media (8:49)
Creative Partnerships in Marketing Trainings (3:36)
Creating a Lead Magnet with Canva
Direct Mailing & Online Ads (9:07)
Non-Profit Benefit with Google Ads
Thoughts on Instagram with "Counseling Memes" (9:49)
Email Marketing-7 Day Model Drip Campaign (4:18)
Creating Media Presence
***Bonus Marketing Module- Hear from Audience Building Experts
About the "Bonus" marketing module
Email List Ideas (with Melyssa Griffin)
17 Lead Magnet Ideas (with Pat Flynn)
How to Start an Email List (with Pat Flynn)
Social Media Rockstar Framework (Free Mini-Course)
Module 7- Logistics & Overhead Management
Event Space Rental & Catering (4:33)
A "Bootstrapper" Approach to Low-Costs & Event Budgeting (1:48)
Profit & Loss (P&L) Form for Trainings (Template)
Creating An Event Budget- Part 1 (14:08)
Creating An Event Budget- Part 2 (11:07)
Basic AV Equipment & Going "Paperless" (3:17)
Google Forms for Evaluations & Post-Tests (6:10)
Automating Post-Test, Evals and CE Certificates (18:34)
Other Automatic CE Certificates (Autocrat Walk-Through)
Continuing Education Certificate (Template)
Evaluation Form (Template)
Module 8- Deciding on Trainings Size, Style, & Format
Lecture Handout- Modules 8, 9, & 10
Deciding Between Workshops, Seminars, Courses...What's The Difference? (10:43)
Sample Contract (Workshop Intensive)
"Pros" & "Cons" of Online Trainings (4:48)
Module 9- Online Trainings- Part 1: "Webinars"
Pricing Changes for Webinar Platforms
Webinars (both Live & Pre-Recorded) (5:32)
Deciding on Webinar Platforms (5:09)
WebinarNinja- Our Preferred Live-Online Teaching Platform (27:04)
**Special Webinar Set-Up Bonus
Demio: Another Recommended Webinar Platform
Using Webinars as a Great Marketing Tool (with Pat Flynn)
Module 9- Online Trainings- Part 2: "Online Courses"
Introduction & Suggested Online Course Platforms (11:26)
Online Courses with "Teachable"
Courses & Memberships with "Thinkific"
**Special Online School Set-up Bonus
Module 10- Leading your Trainings
Developing Yourself as a Teacher (2:53)
Recruiting Teachers & Revenue Partnerships (5:29)
Teacher Contract (Template)
Going Forth with Your Trainings!
Fighting off "Perfectionism" (2:47)
Module 11- Guides & More Bonus Material
CE Podcasts: Interview with Lisa Mustard
Online CE Course Example: Catholic Mindfulness
Teach online with
3rd Income Source: Selling Products/Services
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