Introductory Module & Welcome
Module 1- Embracing your Voice: Defining your Visions and Goals for Trainings
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Lecture Handout- Modules 1 & 2
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Examples from Emerging Trainings and Trainers (9:52)
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David's Early Mental Health Trainings Story- Part 1 (17:26)
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"My ‘Indiana Jones’ Life as an Entrepreneurial Therapist” by Bill O'Hanlon
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David's Early Mental Health Trainings Story- Part 2 (10:25)
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Knowing your "Why" for doing Mental Health Trainings (3:59)
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How can Mental Health Trainings be like a "Money Tree?" (1:56)
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Planting Your "Money Tree"- Interview with Chris Guillebeau
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Finding your "Vision" for Mental Health Trainings (17:36)
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Vision Exercise: Training Topic Decider (22:28)
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Your 1st Trainings & Setting S.M.A.R.T. Goals (3:15)
Module 2- Dialing Into Your Audience
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Differences in Trainings for Professionals vs the General Public (7:25)
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Defining "Comp" (i.e., "Comparable") Lists (4:19)
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Building Your "Comp" (i.e., "Comparable") Lists (7:59)
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Mental Health CEs- Comp List Ideas
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Other Professional CEs- Comp List Ideas
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Deciding on "Training" vs "Treatment" (5:24)
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Non-Professional Training- Comp List Ideas
Module 3- Monetizing Your Trainings: 6 Ways to Create Revenue
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Lecture Handout- Module 3
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Intro & Enrollment Fees (9:18)
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2nd Income Source: Bulk Sales/Enrollment Bundles (9:39)
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3rd Income Source: Selling Products/Services (6:23)
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Getting Started with "Gumroad" (Digital Products)
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4th Income Source: Training Sponsorship (16:00)
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Clarifying the meaning of "Sponsor"- CoSponsorship with NBCC
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Sponsorship Rate Sheet (Template)
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5th Income Source: Affiliate Products/Services (7:02)
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"What is Affiliate Marketing?"- Article for Therapists
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6th Income Source: Advertising Your Core Practice (2:30)
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"How to Get Your Book Written and Published"- Interview with Bill O'Hanlon
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Question: "Deciding on Event Size? (5:03)
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Question: "When to Cancel a Training?" (4:29)
Module 4- The 1-2-3 to Continuing Education
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Lecture Handout- Modules 4 & 5
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"Should I Skip This Module?"
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Intro to Continuing Education (CE) Approvals (8:59)
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CE Approvals for Non-Mental Health Professionals (2:20)
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Counselor/Therapist Continuing Education Guide (United States)
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Behavioral Health Continuing Education Approval Bodies (United States)
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Non-US continuing education (Mental Health Professionals)
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The CE Approval Process (7:58)
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Step 1: Knowing what CE approvals you need (6:30)
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Step 2: Deciding the simplest way to start (2:45)
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Step 3: Making CE approvals work in your favor (7:31)
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Getting CE Approval through a "Co-Sponsor" (3:48)
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List of Co-Sponsoring Organizations to provide continuing education
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NBCC Single Program Approval
Module 5- Business Structure, Legal Issues, and Liability
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New or Existing Business Structures? (6:08)
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Building a Website & Social Media "Real Estate" (4:46)
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Website Builder & PayPal (5:08)
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Free-To-Use Images
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Using YouTube Videos in Trainings
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Thoughts on copywritten material use
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Liability Insurance
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Question: "Do Multiple DBA Require Multiple Tax ID Numbers? (2:19)
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Question: "Are CE Trainings or Trainings for the Public More Lucrative?" (2:59)
Module 6- Marketing Your Trainings
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Lecture Handout- Modules 6 & 7
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Marketing Intro & Emails (8:38)
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**Special ConvertKit Set-Up Bonus
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Lead Magnets for Email List Building (9:56)
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Connecting with Social Media (8:49)
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Creative Partnerships in Marketing Trainings (3:36)
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Creating a Lead Magnet with Canva
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Direct Mailing & Online Ads (9:07)
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Non-Profit Benefit with Google Ads
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Thoughts on Instagram with "Counseling Memes" (9:49)
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Email Marketing-7 Day Model Drip Campaign (4:18)
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Creating Media Presence
***Bonus Marketing Module- Hear from Audience Building Experts
Module 7- Logistics & Overhead Management
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Event Space Rental & Catering (4:33)
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A "Bootstrapper" Approach to Low-Costs & Event Budgeting (1:48)
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Profit & Loss (P&L) Form for Trainings (Template)
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Creating An Event Budget- Part 1 (14:08)
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Creating An Event Budget- Part 2 (11:07)
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Basic AV Equipment & Going "Paperless" (3:17)
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Google Forms for Evaluations & Post-Tests (6:10)
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Automating Post-Test, Evals and CE Certificates (18:34)
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Other Automatic CE Certificates (Autocrat Walk-Through)
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Continuing Education Certificate (Template)
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Evaluation Form (Template)
Module 8- Deciding on Trainings Size, Style, & Format
Module 9- Online Trainings- Part 1: "Webinars"
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Pricing Changes for Webinar Platforms
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Webinars (both Live & Pre-Recorded) (5:32)
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Deciding on Webinar Platforms (5:09)
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WebinarNinja- Our Preferred Live-Online Teaching Platform (27:04)
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**Special Webinar Set-Up Bonus
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Demio: Another Recommended Webinar Platform
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Using Webinars as a Great Marketing Tool (with Pat Flynn)
Module 9- Online Trainings- Part 2: "Online Courses"
Module 10- Leading your Trainings
Going Forth with Your Trainings!
Module 11- Guides & More Bonus Material
